Tailor-made schedule
We build your music profile around your audience, not our taste. Curated selection, month by month.
Swiss company
Your radio.
In-store radio
Your radio.
In your store.
Not a playlist. A custom channel, with the right music for your customers, your promotional messages and your voice. On air from opening to closing, with no ads for your competitors.
Silence has a cost. So does the wrong music.
A store takes care of everything: window displays, lighting, colours, scent. Then music is left to a playlist found online, played from whoever's phone is on shift. Customers can't quite explain it, but they feel it. And they behave accordingly.
- Music picked at random, changing character every time staff changes
- No control over volume or the time of day
- Personal playlists used commercially, so not compliant with music licensing
The science behind it
Music isn't decoration. It's a measurable variable.
For over forty years, customer behaviour in stores has been studied with scientific method. Today, with EEG and skin-response measurement, researchers observe directly what happens before customers are even aware of it.
01
Tempo sets the pace
Below 80 beats per minute music is considered slow, between 80 and 120 moderate, above 120 fast. Shifting that threshold changes how quickly people move through a store.
Milliman 1986, Kellaris & Kent 199302
Slowing down sells
Classic studies on retail environments found that slow music makes shoppers stay longer and spend more in supermarkets, while in restaurants meals last longer and drink sales rise.
Milliman 1982 and 198603
There's a sweet spot
Neither silence nor maximum energy wins. A moderate arousal level produces approach behaviour: the urge to stay, explore, come back. Extremes produce the opposite.
Mehrabian & Russell model; Gkaintatzis et al., University of Twente, 201904
The brain records the brand
Music activates multiple brain areas at once and triggers dopamine release, affecting memory, attention and pleasure. In a well-crafted sound environment, brand perception and message recall increase significantly.
Neuromarketing research; Neuro-Insight data on retail audio environmentsOne last detail that's often overlooked: background music masks the noise of ventilation systems and crowd chatter. The space sounds cleaner, so it feels better looked after.
Everything you need, already included
Our in-store music service covers every aspect of your custom radio channel, from track selection to spot production.
No repetition
Every day gets a fresh playlist, generated from your store's profile. Staff working eight-hour shifts won't go crazy.
Vetted lyrics
Every track is checked. No inappropriate content in front of your customers.
Unlimited spots & jingles
Concept, script, voice and editing included. Change your promotion whenever you like, with no extra cost per version.
Time slots & seasons
Opening time, peak hour, quiet afternoons, Christmas, sales. All scheduled in advance and triggered automatically.
Multiple locations, one dashboard
If you run several branches, manage music and messages for all of them from a single panel, with the option to adjust any single location.
Request your demo today
We'll prepare a sample of your channel, free and with no obligation.
Request your free demoFrom request to on-air
1
Listening
You tell us who walks into your store, at what times and with what expectations.
2
Music profile
We build a demo of your channel and let you hear it. No commitment.
3
Activation
Just connect your existing sound system to a networked device. No structural work.
4
On air
Your channel goes live. You send us your promotions, we take care of the rest.
No sound system yet? We deliver a turnkey installation without touching your venue's architecture.
Fully compliant, for real
A personal music subscription does not authorise playback in a public venue. Our in-store radio service is built for commercial use and handles music rights on your behalf, so you can focus on selling.
Every space has its own sound
Our custom radio channel adapts to every type of business.
Why us
We've been making radio all along. Now we make it for you.
Behind this service there's no algorithm, there's a newsroom. Music selection, voices, spot production and content direction come from the daily experience of people who broadcast radio for a living, on the ground, knowing the local Ticino audience.
- Professional music managers who choose and evaluate every track
- In-house production studio for spots and jingles
- Direct technical support, with a real person who answers
- Officially registered business since 2011
Hear how your store could sound
We'll prepare a demo of your channel, built around your business. You listen, then decide. No commitment, no cost.
Or email us at info@smartradio.ch, we'll call you back within one business day.
Frequently asked questions
Do I need new sound equipment?
In most cases, no. If you already have working speakers, we connect the channel to them. Otherwise we design a tailor-made setup.
Can I use Spotify or YouTube in my store?
No, those services are licensed for private use only. Broadcasting music in a public venue requires a solution built for commercial use.
Can I change my promotions on the fly?
Yes. Production and broadcasting of spots and jingles are included, with no limit on the number.
Who chooses the music?
We do, based on the profile we agree with you. You can flag genres to avoid and tracks to include.
What if I have several locations?
Centralised management, with the option to tailor music and messages location by location.
How long does it take to launch?
Just a few working days after confirmation.